KLX Inc Marketing Assistant in Northborough, Massachusetts

Job Summary

The Marketing Assistant will support our B2B digital and email marketing efforts for the purposes of customer outreach & engagement to drive sales lead generation. The ideal candidate will assist with the brainstorming for and creation of content for digital media, email marketing campaigns, trade show events, and company newsletter articles. As the lynchpin of customer outreach and engagement, this individual will also implement and manage our Customer Satisfaction program.

Essential Functions

Assist the Inside Sales team with prospecting activities and engage current and potential customers through both digital and traditional channels for finding customers.

General Responsibilities

  • Implement social media plan and email marketing campaigns

  • Develop marketing content for the website and social media platforms

  • Assist with email marketing campaigns to assist with the growth of the eCommerce and retail business as well as growth markets such as Industrial Automation/Robotics and Life Sciences

  • Assist with lead generation efforts and sales blitz activities

  • Assist in the production of media including signage, trade show displays, and marketing collateral

Duties and Tasks

  • Engage with current or potential customers and complementary businesses on social media

  • Monitor and process incoming sales leads

  • Coordinating with Quality Assurance, manage Customer Satisfaction survey tools and output

  • Create and schedule email marketing campaigns

  • Produce campaign measurement reports using Google Analytics

  • Accurately record data into CRM database

  • Assist with administrative marketing tasks such as database and prospect list management

Reporting Responsibilities

  • Reports to Inside Sales & Marketing Manager

  • Works closely with other department supervisors

Support The Hope Group Business Management System [BMS] procedures and work instructions by following established processes and supporting their continual improvement.

Perform other similar or related duties as assigned or instructed.

Factors

Substantiating Data

KNOWLEDGE

Thorough knowledge of a specialized or technical field such as, WEB design, statistics, programming, computer science, involving a thorough skills knowledge plus the application of basic theory. Equivalent to high school plus additional broad specialized training equal to 2 years of college.

EXPERIENCE

Over 3 years up to and including 5 years.

EOE/Minorities/Females/Veterans/Disabled. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.